Epson for Real Estate

Brand positioning / campaign development / content marketing / social instigation / video / web

                

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CHALLENGE

As an ever-evolving world increasingly turns to digital documentation, there are still entire industries that rely on the printed page. Epson enlisted our team to help strategize and create compelling content designed to directly engage and support these unique verticals as a solutions oriented partner, beginning with the real estate industry.

SOLUTION

Initially targeting the Real Estate Industry, we started by creating an online hub supporting three key areas of the trade; commercial offices, residential offices, and independent agents that work primarily from home.

Users found mini-documentaries, case studies, user-guides, featured products and associated templates. Everything for the agents and offices that rely on desktop printing for promotional material, diagrams, contracts and documents to help them thrive in a highly competitive industry.

RESULT

Focusing on rich, relevant content, Epson experienced an increase in upper funnel prospects to their website by an astounding 500%. Five times greater than traffic prior to the campaign, at a cost that was just 20% of their average outreach budget. As for bottom line, a solid 20% of the site visitors went on from the real estate solutions hub to shop relevant Epson products.